Product Marketing
Clear, differentiated product positioning and a strong go-to-market strategy are key to driving product demand and adoption.
That starts with knowing your audience’s needs, and how to reach them.
We drive impactful product marketing by
➔ Defining market segments and driving consumer research
➔ Acting as the voice of the customer
➔ Building actionable customer personas
➔ Developing product positioning, value propositions, and messaging
➔ Developing go-to-market strategies and channel plans, including website strategies
➔ Designing plans to test messaging, targeting, creative and channels
➔ Using in-market results to inform marketing and product development
➔ Developing content and content strategies to enable sales and drive customer onboarding and adoption
“Colleen is a rare marketing talent that can excel at both leadership/strategist and operator levels.
Not only can she see the big picture and bring all of the pieces together across insights, messaging, creative, experimentation, and channels, she can get you in market quickly, get you results, and help you adapt and learn.”
Chris H., Product Growth Advisor
