As a fractional CMO who helps businesses grow and evolve through more strategic marketing, I often get asked the question, “when should I hire a fractional CMO?” The answer is that there’s no single right time. But there are four common stages when it can make sense.

Consumer behavior is changing, marketing channels are fragmented, and the marketing technology landscape is evolving rapidly. Chief marketing officers (CMOs) help businesses navigate through those changes so that marketing is a growth lever. But what if you don’t need a full-time CMO? Enter: a fractional CMO.

Getting through an economic downturn and coming out ahead requires creativity and strategic savvy. Don’t let uncertainty paralyze you. Make these strategic marketing moves to maintain your momentum and navigate through economic dips.