Marketing built to superbloom
I help scaling businesses turn marketing into a growth lever through strategy, storytelling, and structure that’s embedded in your team, not handed off.
Like well-timed rain and sun to wildflowers in the desert, a creative, data-driven marketing strategy and proven leader can create extraordinary growth for your business.
Built on 20 years of experience at:
Capital One
BNY Mellon
Edelman
About Colleen Krieger
A leader and an operator. A right and left brained marketer.
Scaling teams don't need another deck. They need someone senior enough to make tradeoffs, hands-on enough to build the engine, and honest enough to push back and pivot when the context changes.
After experiencing both sides of the agency-client relationship, I saw an opportunity to bring operational experience to consulting.
As a fractional CMO, I’m embedded in executive teams and directly accountable for results. That allows me to provide an objective perspective and push boundaries, while appreciating the uniqueness and practicalities of your organization. I balance strategy and implementation, data and creativity to build custom, execution-ready plans that work for your business.
I bring nearly 20 years of integrated marketing experience across product, growth, brand and content marketing for startups to Fortune 200 companies. I specialize in complex, regulated, and high-trust categories where credibility and compliance matter, built on marketing leadership roles at Capital One, BNY Mellon, and Edelman.
Member of Top Invitation-Only Expert Networks:
Represents top 1% of talent on Upwork. Pre-screened by Upwork’s Talent Managers.
Member of Catalant’s Practice Community, an invitation-only group of high performing independent consultants
Member of GLG’s Expert Network
Featured In:
Sound familiar?
These are the things I commonly hear from CEOs, founders, and executives in our first conversation. If any of them sound like you, we should talk.
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We need a real strategy. Everything feels reactive and ad hoc.
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We have shiny object syndrome. We can't stick with a plan long enough to know what works.
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We have a plan, but I'm not confident it's focused on the right things.
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I'm a non-marketer leading marketing, and I've become the bottleneck.
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I need a second brain — someone with a strong marketing perspective who can spar with me.
I create sustainable growth for your business with powerful storytelling, data-driven strategies and operational expertise
Through fractional marketing leadership and consulting projects, I help companies with $5M+ in annual revenue move from tactical marketing to a structured, high-ROI growth engine.
Clarify your positioning and audiences
Identify and prioritize the right channels and tactics
Launch new products and expand into new markets
Turn strategy into consistent execution
Build and lead a high performing marketing team with sustainable, scalable processes
What impressed me the most was that Colleen didn’t approach the role like a typical fractional. She became a true member of our leadership team. She challenged our thinking, brought new ideas to the table, moved quickly from strategy to execution, and consistently kept the focus on business outcomes.
Colleen is an exceptional marketing leader, strategic partner, and change agent. Any organization looking for someone who can bring both big-picture vision and hands-on execution to a growth challenge would be fortunate to have her on their team.
Craig T., President, AADirect