Fractional Leadership
Your business is at a key stage of growth and transformation. You know your marketing could be more strategic and consistent. Marketing is one of your many hats. Maybe you even have a great junior marketer or an agency. Now what?
Do you hire a full-time Chief Marketing Officer? Sounds like a big hire. What if your needs change as the business grows?
Enter: a fractional CMO.
What is a fractional CMO?
Fractional Chief Marketing Officers (CMOs) are embedded with your executive team for a part of their time each month.
They’re accountable for setting the marketing direction and delivering results – whether you’re building a new marketing function or have an existing team that needs guidance. It’s a way to bring in executive experience and leadership without the full-time cost or commitment.
What does a fractional CMO do?
➔ Define the marketing strategy, objectives, key results and roadmap
➔ Develop positioning, messaging and channel plans
➔ Translate strategy into action and drive results
➔ Build, lead and grow the marketing team
➔ Build the “marketing engine” including processes, infrastructure and technology
➔ Lead storytelling around marketing results for investors and advisors
“Colleen conducts herself as a valuable member of your executive team. Colleen impresses with her comprehensive thought process, market research grounding, and product and digital marketing expertise. She is also a joy to collaborate with. We highly recommend Colleen as a fractional CMO or executive-level marketing strategist who can get the job done!””
James C., Principal, SparkFire Partners
When Should You Hire a Fractional CMO?
There’s no single right time. But there are four common stages when it can make sense.
What is a Fractional CMO — and why do you need one in 2024?
Chief marketing officers (CMOs) help businesses navigate through rapid landscape changes so that marketing is a growth lever. But what if you don’t need a full-time CMO? Enter: a fractional CMO.
